Shopify Break-Even ROAS & Profit Margin Calculator (2026)
Calculate your exact minimum Return on Ad Spend (ROAS) to avoid losing money on Facebook, TikTok, and Google Ads.
Shopify Break-Even ROAS & Profit Margin Calculator (2026)
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If product selling price is $65.00, product COGS + shipping is $24.50, and gateway fees are 2.9% + $0.30, your gross profit margin before ads is $38.31 (58.9%). Your Break-Even ROAS is 1.70x. Any ad campaign with ROAS above 1.70x is net profitable.
Frequently Asked Questions
What is a good ROAS for Shopify in 2026?
While break-even ROAS typically sits between 1.5x and 2.2x, target scaling ROAS should be 2.8x to 3.5x to account for blended overheads.
What costs should be included in break-even ROAS?
Product cost, customer packaging, outbound shipping, gateway transaction fees (2.9% + $0.30), and estimated return/chargeback rates.
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Muhammad Naveed
Full-Stack & Automation Engineer specializing in cross-border financial architectures, automated forex routing, and developer payout infrastructure.